Kanal : Jurnal Ilmu Komunikasi
Vol 9 No 2 (2021): Maret

Public Relations Strategy of PDAM Tirtawening in Responding to Consumer Complaints through Social Media (Twitter)

Anisa Nurul Hasanah (Universitas Adhirajasa Reswara Sanjaya)
Elsa Yuniarti (Universitas Adhirajasa Reswara Sanjaya)
Dasrun Hidayat (Universitas Adhirajasa Reswara Sanjaya)



Article Info

Publish Date
31 Mar 2021

Abstract

The purpose of this study is to find out how PDAM Tirtawening's public relations strategy in responding to consumer complaints during the Covid-19 pandemic. After the Covid-19 pandemic, there were many changes ranging from social changes, community behavior actions, to changes in public services, especially in Pdam Tirtawening Bandung. This study uses descriptive studies with a skin-skinned approach. Data collection techniques in this study are observations, in-depth interviews with informants that have been determined by researchers consisting of 3 informants. Based on system theory by defining problems, planning and programming, communicating, evaluating this study found the fact that PDAM Tirtawening's Public Relations strategy during the Covid-19 pandemic is still receiving complaints, although the complaint is only submitted through social media twitter therefore PDAM Tirtawening strives as quickly as possible to respond to complaints and problems.

Copyrights © 2021






Journal Info

Abbrev

kanal

Publisher

Subject

Social Sciences

Description

Aim: to facilitate scholar, researchers, and teachers for publishing the original articles of review articles. Scope: Communication Science include: Interpersonal Communication Mass Communication Politics Communication Development Communication Communication Media Culture Communication Business ...