International Journal of Basic and Applied Science
Vol. 9 No. 4 (2021): March: Basic and Applied Science

Decision Support System in Determining the Level of Customer Satisfaction in the SME Corner at the Department of Cooperatives, Small and Medium Enterprises, Deli Serdang Regency with the Analytical Hierarchy Process (AHP) Method

Laphita Sari Simanjuntak (STMIK Pelita Nusantara)



Article Info

Publish Date
30 Mar 2021

Abstract

In order to increase customer satisfaction at the SME Corner of Deli Serdang, a research was conducted on the level of customer satisfaction in the SME Corner of Deli Serdang. To find out the extent to which the SME Corner's ability to provide satisfaction through its products, services, finances, delivery and company conditions, information marketing research is needed from the results of the marketing research aimed at knowing the attitudes and behavior of customers towards what is most influential in making decisions to become SME Corner customers in Department of Cooperatives, Small and Medium Enterprises Deli Serdang Regency. This study starts from the stage of analyzing the current system obtained from direct interviews with related parties and observations. While the design method uses the Unified Modeling language (UML) to describe the system design. In this case, to calculate the level of customer satisfaction, the AHP (Analytical Hierarchy Process) method is used. By using a decision-making system, it can provide convenience for the Deli Serdang UKM Corner to determine customer satisfaction in improving the quality to determine the level of customer satisfaction which is applied using PHP programming and MySql database. The system was developed using a software engineering approach, including analysis, design and implementation. At the analysis stage, process analysis, input analysis, output analysis, weakness analysis of the current system and needs analysis are carried out.

Copyrights © 2021






Journal Info

Abbrev

ijobas

Publisher

Subject

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Physics

Description

International Journal of Basic and Applied Science provides an advanced forum on all aspects of applied natural sciences. It publishes reviews, research papers, and communications. Our aim is to encourage scientists to publish their experimental and theoretical results in as much detail as possible. ...