JEM: JURNAL EKONOMI DAN MANAJEMEN
Vol 5 No 1 (2019): JEM JURNAL EKONOMI DAN MANAJEMEN

PENGARUH STRATEGI PROMOSI, DAYA TARIK WISATA, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN BERKUNJUNG YANG BERDAMPAK KEPADA KEPUASAN WISATAWAN DI KOTA PANGKALPINANG

Muhammad Yunus S (Alumni Program Magister Manajemen STIE Pertiba Pangkalpinang)
Wargianto Wargianto (STIE Pertiba Pangkalpinang)
Erwin Mashud (STIE Pertiba Pangkalpinang)



Article Info

Publish Date
16 Sep 2019

Abstract

This study aims to examine the effect of promotional strategies, tourist attraction and service quality on visiting decisions and their impact on tourist satisfaction. The method in this study uses a survey and questionnaire method to several tourists visiting several tourist attractions in the city of Pangkalpinang. This study uses a quantitative analysis of primary data from field surveys. Respondents in this study amounted to 100 people. The results of the study concluded that there are influences on the variable of promotional strategies, tourist attraction and service quality on visiting decisions. The service quality variable is still less influential on tourist visiting decisions compared to the other two variables, so it is necessary to consider again how the quality of services provided to tourists in order to provide greater influence on the satisfaction of the tourists. The results of this study are expected to add insight and government policy to provide comfort to the tourists who visit. For future research, it is hoped that it will need to add other independent variables and add dimensions of each variable in order to add deeper knowledge

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Journal Info

Abbrev

jem

Publisher

Subject

Economics, Econometrics & Finance Social Sciences Other

Description

JEM: Jurnal Ekonomi dan Manajemen presents up-to-date information on literature review and research of Economic and Management science subject, which includes: finance; marketing; information systems; banking; tax, organization studies; human resource management; production management; management ...