Jurnal Manajemen Mandiri Saburai (JMMS)
Vol 5, No 1 (2021): JMMS - JURNAL MANAJEMAN MANDIRI SABURAI

Pengaruh Kualitas Pelayanan,Kualitas Produk Dan Harga Terhadap Loyalitas Pelanggan (Studi kasus Ladyfame Bandar Lampung)

Nunung Yuliawati, Artia Rahmawati, Ella, Vicky F Sanjaya (Uin Raden Intan Lampung)

Article Info

Publish Date
07 Apr 2021

Abstract

Penelitian  ini bertujuan untuk mengetahui pengaruh kualitas pelayanan,kualitas produk dan harga terhadap loyalitas pelanggan Toko Ladyfame di Bandar Lampung. Jenis penelitian kuantitatif Sebanyak 71 pelanggan diambil sebagai sampel melalui metode purposive sampling. Teknik pengumpulan data menggunakan kuesioner. Perolehan hasil penelitian didapatkan bahwa kualitas pelayanan lebih berpengaruh signifikan  daripada kualitas produk dan harga terhadap loyalitas pelanggan Ladyfame

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Journal Info
Jurnal Manajemen Mandiri Saburai (JMMS)
Website

Abbrev

jmms

Publisher

Universitas Sang Bumi Ruwa Jurai

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The journal focused on primary studies at management, economic, marketing, and initiated the development of global economic advantages. Based economics could not be seen as independent variable standing on side-by-side with conventional economic system. JMMS Journal of mangement, economic and ...