Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana
Vol 22, No 2 (2021): JURNAL EKONOMI DAN INDUSTRI

PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP MINAT BELI ULANG PELANGGAN PT SAKYO PUTRA PRATAMA

Dwi Anggraeni (Unknown)
Amanda Setiorini (Unknown)

Article Info

Publish Date
04 Aug 2021

Abstract

This study aims to identify the effect of service quality and price on the repurchase of merchandise at PT Sakyo Putra Pratama, using quantitative descriptive research. The analytical method used is multiple linear regression analysis. The results showed that service quality and price simultaneously have a positive and direct impact to repurchasing the merchandise.The calculation of the correlation coefficient and determination coefficient indicate that there is a very close level of relationship between the variabels of service quality and price towards repurchasing at PT Sakyo Putra Pratama.

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Journal Info
Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana
Website

Abbrev

JEI

Publisher

Universitas Krisnadwipayana

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi dan Industri diterbitkan sejak Januari 1996 oleh Program Studi Magister Manajemen Universitas Krisnadwipayana Jakarta. Jurnal Ekonomi dan Industri terbit tiga kali dalam setahun yaitu pada bulan Januari, Mei, dan September. Ruang lingkup jurnal ini meliputi Manajemen Sumber Daya ...