Indonesian Journal of Tourism and Leisure
Vol 1, No 1 (2020)

Indonesian Tourism Diplomacy to India

Anton Minardi (Department of International Relations, Pasundan University)
Taufik Taufik (Department of International Relations, Pasundan University)
Rini Afriantari (Department of International Relations, Pasundan University)
Neneng Uswatun Hasanah (Department of International Relations, Pasundan University)



Article Info

Publish Date
16 Apr 2020

Abstract

Nowadays, tourism is one of the sectors that have a significant influence on the development of a country in various fields, including in the economic area and also diplomatic relations among the nations. The tourism sector is the fourth largest foreign exchange earner for Indonesia in 2015. Indonesia, with all its natural wealth and cultural heritage, continually striving to develop the tourism sector through the Ministry of Tourism Indonesia. Indonesia Ministry of Tourism is conducting tourism diplomacy by holding promotions to various countries that have the potential to attract tourists to Indonesia, one of them is India. This article seeks to analyze how Indonesia’s diplomacy to attract peoples from India whereas as rapidly developed country in the world. This study used a literature review to analyze Indonesian tourism diplomacy to India. The findings show that through tourism diplomacy, we find that Indonesian attracted India by utilized cultural similarities, has been succeed in increasing tourists' visits from India.

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Journal Info

Abbrev

IJTL

Publisher

Subject

Arts Humanities Environmental Science Social Sciences

Description

Indonesian Journal of Tourism and Leisure (IJTL) is peer review journal that aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the tourism and leisure to encourage the full range of approaches which are available to the study of ...