Journal of Data Science and Its Applications
Vol 1 No 1 (2018): Journal of Data Science and Its Applications

Classifying Electronic Word of Mouth and Competitive Position in Online Game Industry

Bram Manuel (Telkom University)
Dodie Tricahyono (Telkom University)



Article Info

Publish Date
30 Jul 2018

Abstract

The number of online review in online game industry growing significantly along with growing rateof internet adoption. With abundant number of data, one can acquire limitless insight, for example,information regarding of electronic word-of-mouth (e-WOM) whom greatly affecting consumerbehavior and business performance. Knowledge of e-WOM can be used as competitive intelligenceto deal with industrial competition. Therefore, this research answers how to classify e-WOM, whatare e-WOM aspects emerge in MMOFPS game, and how does comparison of e-WOM positivitybetween the three MMOFPS Game used as research objects. Dataset are constructed from Reviewpage of Steam website for respective games with total 499 reviews used as sample data. Then theanalysis conducted using Orange and Indico API as tools. Therefore, we found several noun wordsfrequently used as opinion target and we also found out that in aspect-level comparison, Game 2gain the highest e-WOM positivity value in community aspect and Game 1 gain the highest e-WOMpositivity value in general aspect. Thus, each respective game developer can manage to furtherdevelop their strategies from the information of their competitive position in the industry

Copyrights © 2018






Journal Info

Abbrev

jdsa

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management

Description

JDSA welcomes all topics that are relevant to data science, computational linguistics, and information sciences. The listed topics of interest are as follows: Big Data Analytics Computational Linguistics Data Clustering and Classifications Data Mining and Data Analytics Data Visualization ...