Emerging Markets : Business and Management Studies Journal
Vol. 9 No. 1 (2021)

Implementasi Digital Marketing PT. Taman Wisata Candi Selama Pandemik Covid-19

Khenresta, Tsanaa (Unknown)
Salasa, Yonaz (Unknown)
Oktaviani, Rani Chandra (Unknown)

Article Info

Publish Date
15 Oct 2021

Abstract

This study discusses how the implementation of the marketing communication strategy of PT. TWC on social media during the Covid-19 pandemic. This study aims to understand the marketing communication strategy of PT. TWC on social media and understand the tactics and alternative promos of PT. TWC during the Covid-19 pandemic. The research was conducted in a qualitative descriptive manner by conducting interviews with internal informants, external informants, and expert informants. In addition, literature review and observations were carried out. This study shows that there is a digitalization trend carried out by PT. TWC. In addition, PT. TWC is also using virtual tours as an alternative tactic to its marketing communication strategy Keywords: Covid-19 pandemic, social media, marketing communication strategy, virtual tour

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Journal Info
Emerging Markets : Business and Management Studies Journal
Website

Abbrev

ijembm

Publisher

Swiss German University

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

This journal is particularly interested in publishing scholarly empirical and theoretical research in various topics in the fields management, accounting, finance, and service industry, such as; Entrepreneurship, marketing, consumer behaviour, organizational behaviour, strategic management, ...