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All Journal Emerging Markets : Business and Management Studies Journal
Khenresta, Tsanaa
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Implementasi Digital Marketing PT. Taman Wisata Candi Selama Pandemik Covid-19 Khenresta, Tsanaa; Salasa, Yonaz; Oktaviani, Rani Chandra
Emerging Markets : Business and Management Studies Journal Vol. 9 No. 1 (2021)
Publisher : Directorate of Academic Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33555/embm.v9i1.191

Abstract

This study discusses how the implementation of the marketing communication strategy of PT. TWC on social media during the Covid-19 pandemic. This study aims to understand the marketing communication strategy of PT. TWC on social media and understand the tactics and alternative promos of PT. TWC during the Covid-19 pandemic. The research was conducted in a qualitative descriptive manner by conducting interviews with internal informants, external informants, and expert informants. In addition, literature review and observations were carried out. This study shows that there is a digitalization trend carried out by PT. TWC. In addition, PT. TWC is also using virtual tours as an alternative tactic to its marketing communication strategy Keywords: Covid-19 pandemic, social media, marketing communication strategy, virtual tour
Co-Authors Oktaviani, Rani Chandra Salasa, Yonaz