JURNAL MANAJEMEN BISNIS
Vol. 11 No. 2 (2024): September

Entrepreneurship Principles and Ecological Awareness: A Qualitative Analysis in the Context of the Bakti Enzyme Community

Ambarita, Prini Desima Evawani (Unknown)
Darmawan, Cecep (Unknown)
Rahmat, R. (Unknown)
Syaifullah, S. (Unknown)



Article Info

Publish Date
26 Aug 2024

Abstract

This study explores the relationship between entrepreneurship and ecological awareness with a focus on the Enzim Bakti community, using a descriptive qualitative approach. The Enzim Bakti community, known for its efforts in utilizing enzymes to support environmentally friendly practices, serves as a case study to understand how entrepreneurship can be integrated with the principles of ecological sustainability. Through in-depth interviews, observations, and document analysis, this study identifies various aspects of entrepreneurship implemented in this community and their impact on the ecological awareness of its members. The results show that entrepreneurship in the Enzim Bakti community is not only focused on creating economic value but also contributes significantly to environmental sustainability goals. Community members develop innovations that are oriented towards waste reduction, resource efficiency, and maintaining environmental quality. Ecological awareness, instilled through education and daily practices, plays a significant role in shaping entrepreneurial strategies that support environmental goals. These findings highlight that the integration of sustainability principles in entrepreneurship can have positive impacts on both business and the environment, and provide insights into how entrepreneurial communities can contribute to broader ecological awareness.

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Journal Info

Abbrev

JMB

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan ...