Pinisi Business Administration Review
Volume 3, Number 2, September 2021

Effect Of Product Quality On Customer Loyalty In Bakso Baper In Gowa District

Andi Muh Israq Burhanuddin (Universitas Negeri Makassar)
Firman Umar (Universitas Negeri Makassar)
Andi Aslinda (Universitas Negeri Makassar)
Muh Rivai (Universitas Negeri Makassar)

Article Info

Publish Date
28 Sep 2021

Abstract

This study discusses the Effect of Product Quality on Customer Loyalty. In this study, researchers tried to determine whether Product Quality has an influence on Customer Loyalty. This research is a quantitative study using a survey method. The data was collected by means of a questionnaire and analyzed using a statistical formula, namely Simple Linear Regression Analysis, which is calculated using SPSS assistance. The results of this study are that there is an influence between Product Quality and Customer Loyalty, with a value of 0.990.

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Journal Info
Pinisi Business Administration Review
Website

Abbrev

PBAR

Publisher

Universitas Negeri Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Description

Pinisi Business Administration Review published with the process of peer review and open access with ISSN (Print): 2086-6364. published twice a year in March and September in the field of business administration. Pinisi Business Administration Review is a publication media to channel scientific work ...