Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science
Vol 9, No 3 (2021)

PENDAPATAN, NILAI TAMBAH, DAN PEMASARAN AGROINDUSTRI TAHU HOUSE OF TOFU DI KOTA BANDAR LAMPUNG

Anis Hasna Syafitri (Jurusan Agribisnis Fakultas Pertanian Universitas Lampung)
Wan Abbas Zakaria (Jurusan Agribisnis Fakultas Pertanian Universitas Lampung)
Yaktiworo Indriani (Jurusan Agribisnis Fakultas Pertanian Universitas Lampung)



Article Info

Publish Date
09 Oct 2021

Abstract

This study aims to analyze income, added value of tofu soybeans, tofu product marketing channels, and marketing margins. The research method used is the case study method in the Agroindustrial House of Tofu, Way Halim Permai Village, Way Halim District, Bandar Lampung City. The location of the research was determined deliberately with the consideration that Way Halim District is the center of tofu agroindustry in Bandar Lampung City and House of Tofu Agroindustry with the highest production in Way Halim Regency. This research was conducted in January - March 2020. The data analysis method used in this research was qualitative and quantitative descriptive analysis. The results showed that the income of producing each tofu product was profitable because R/C > 1 and the agroindustry had positive added value. The marketing channel consists of three channels. The market share for all types of tofu in the marketing process of the House of Tofu Agroindustry is more than 50%.Key words : agroindustry, income, marketing, production, tofu.

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Journal Info

Abbrev

JIA

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science is published by the Department of Agribusiness, Faculty of Agriculture, University of Lampung, in collaboration with PERHEPI, the Indonesian Agricultural Economist Association. The first printed Journal was published in 2013 and the online ...