JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Vol 5 No 2 (2021): Journal of Applied Business Administration - September 2021

MILLENNIAL MOTIVATION IN MAXIMIZING P2P LENDING IN SMEs FINANCING

Lia Febria Lina (Universitas Teknokrat Indonesia)
Dhiona Ayu Nani (Universitas Teknokrat Indonesia)
Dian Novita (Universitas Teknokrat Indonesia)



Article Info

Publish Date
28 Sep 2021

Abstract

Fintech is known as one of the most important innovations unity in financial industry that is growing rapidly and increase financial inclusion, especially the expansion of access to capital for SMEs. However, research related to this is still limited. This research tries to extend TAM model in financial context by adding external variables such as financial knowledge and financial risk tolerance as driving factor millennials to invest in Fintech P2P lending. This research uses quantitative research using primary data and uses Partial Least Squares-Structural Equation Modelling (PLS- SEM) to analysis the data that has been collected. The result indicates that millennial investment intentions are influenced by perceived usefulness, and risk averse. Findings in this research proves that the users who tend to avoid risks and uncertainties can be encouraged to invest in P2P lending. In the term of technology factor, users who believe that the features in the application of P2P lending is useful and beneficial will encourage users to invest.

Copyrights © 2021






Journal Info

Abbrev

JABA

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal of Applied Business Administration (JABA) is a journal published by Study Program of Applied Business Administration, Politeknik Negeri Batam. The journal is predominantly devoted to applied business administration with special focus on industries problem solving. JABA publish quality ...