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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS JOURNAL OF APPLIED BUSINESS ADMINISTRATION TECHNOBIZ : International Journal of Business Jurnal Muhammadiyah Manajemen Bisnis (JMMB) COMMENT: Journal of Community Empowerment Jurnal Manajemen Maranatha
Lia Febria Lina
UNIVERSITAS TEKNOKRAT INDONESIA
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Social Media Capabilities dalam Adopsi Media Sosial Guna Meningkatkan Kinerja UMKM Lia Febria Lina; Berlintina Permatasari
JEMBATAN Vol 17, No 2 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v17i2.12455

Abstract

Social media is currently being used by both large companies and SMEs. For large companies the use of social media has been used successfully in reaching potential consumers. However, for SMEs, the marketing strategy of using social media is still being questioned. The purpose of this study is to fill the gaps in previous research by examining the driving factors for SMEs in using social media in promoting their products and testing how the performance of SMEs after adopting this technology is good both in financial and non-financial aspects that have not been done much research. The results of this study found that the compatible, cost-effective, interactive variables had a positive effect on the use of social media and subsequently had a positive effect on both financial and non-financial performance. However, the moderating role of social media capabilities cannot strengthen the relationship between use and the performance of SMEs. The results of this study are expected to be the basis for evaluating SMEs so that they can use digital media to support their business. The government must also pay attention to this to actively socialize the use of digital media for MSMEs so that the performance of SMEs can increase.
PERAN FOTO PRODUK, ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING PADA MINAT BELI KONSUMEN DI E-COMMERCE Saipulloh Fauzi; Lia Febria Lina
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 2, No 1 (2021): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Fakultas Ekonomi dan Bisnis UMJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.2.1.151-156

Abstract

Penelitian ini bertujuan untuk menguji pengaruh foto produk, online customer review dan online customer pada minat beli di e-commerce. Metode analisis yang digunakan adalah analisis kuantitatif dengan melakukan survey pada 100 responden yaitu masyarakat Bandar Lampung yang memiliki aplikasi Shopee dan dilakukan pengujian dengan bantuan alat analisis SPSS. Hasil penelitian ini menunjukkan bahwa  foto produk, online customer review dan online customer rating berpengaruh positif pada minat beli di e-commerce. Ketika konsumen merasa bahwa foto produk jelas, online customer review dan online customer rating pengguna lain memberikan manfaat dalam hal memberikan informasi terkait produk maka dapat meningkatkan niat beli
MILLENNIAL MOTIVATION IN MAXIMIZING P2P LENDING IN SMEs FINANCING Lia Febria Lina; Dhiona Ayu Nani; Dian Novita
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 5 No 2 (2021): Journal of Applied Business Administration - September 2021
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v5i2.3175

Abstract

Fintech is known as one of the most important innovations unity in financial industry that is growing rapidly and increase financial inclusion, especially the expansion of access to capital for SMEs. However, research related to this is still limited. This research tries to extend TAM model in financial context by adding external variables such as financial knowledge and financial risk tolerance as driving factor millennials to invest in Fintech P2P lending. This research uses quantitative research using primary data and uses Partial Least Squares-Structural Equation Modelling (PLS- SEM) to analysis the data that has been collected. The result indicates that millennial investment intentions are influenced by perceived usefulness, and risk averse. Findings in this research proves that the users who tend to avoid risks and uncertainties can be encouraged to invest in P2P lending. In the term of technology factor, users who believe that the features in the application of P2P lending is useful and beneficial will encourage users to invest.
Determinants of Continuance Intention to Use Mobile Commerce during the Emergence of COVID-19 in Indonesia: DeLone and McLean Perspective Dhiona Ayu Nani; Lia Febria Lina
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 5, No. 3, September 2021
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v5i3.261-272

Abstract

The level of online shopping in Indonesia has been increasing since its inception, especially due to the COVID-19 pandemic which has caused a more significant increase. In addition to the quality of supporting applications, service quality in the form of timeliness in delivery and suitability of goods ordered by consumers are also important aspects that need to be considered by businesses that use the Electronic Commerce (E-commerce) platform. This study aims to examine the effect of system quality, information quality, and reliability on user satisfaction of Mobile Commerce (M-commerce), the effect of user satisfaction on the intention to use M-commerce continually, and the role of user experience in strengthening the relationship between user satisfaction and intention to use M-Commerce continually. We used 196 M-commerce consumers who conducted online shopping within three months (April-June 2020) as samples. Hypothesis was tested using PLS-SEM. The findings prove that customer satisfaction is not only determined by technological factors such as system quality, but also customer value, such as service accuracy in delivering products. Furthermore, this study has a practical contribution whether understanding individual behavior in M-commerce adoption can be an effective tool to help decision makers develop superior strategies to compete in the digital era and can be used to make policies.
Privacy Concerns in Personalized Advertising Effectiveness on Social Media Lia Febria Lina; Adhy Setiyanto
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 5, No. 2, June 2021
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v1i2.147-156

Abstract

Social media is considered to be one of the greatest environments in which users interact with each other. This is also used by marketers in promoting their products to target consumers it commonly called personalized advertising. Various studies related to personalized advertising have inconsistency result. This study aims to fill the gaps with examining personalized advertising on the perceived advertising value of consumers that affect purchase intention and examine the role of consumer privacy concerns as a moderating variable. This study uses a survey method on 131 respondents who are active users of Instagram in Indonesia. The findings show that the more advertisements are adjusted to the user's interests, purchase history, interests, the more advertisements provide a level of benefit that makes users have purchase intention. Furthermore, privacy concerns weaken effect personalized advertising and advertising value. Further research suggestions are also discussed in this study.
Pemahaman Peluang dan Tantangan Karir di Era digital Bagi Generasi Z di SMA Negeri 1 Natar Lia Febria Lina; Nicky Dwi Puspaningtyas; Putri sukma Dewi
COMMENT: Journal of Community Empowerment Vol 2, No 1 (2022): JUNE
Publisher : COMMENT: Journal of Community Empowerment

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3327.83 KB) | DOI: 10.33365/comment.v2i1.101

Abstract

Kegiatan ini bertujuan untuk dapat memberikan pemahaman bagi generasi Z dalam mengahadapi permasalahan dan pemanfaatan sosial media untuk membangun karir di era digital. Kegiatan ini dilakukan di SMA 1 Natar, Lampung selatan. Hasil pengabdian ini para siswa-siswi yang masuk kedalam generasi Z, telah memiliki pemahaman tentang pemanfaatan media sosial dan juga tantangan karir yang dihadapi di era digital. Generasi Z juga telah memahami bahwa mereka perlu belajar bagaimana menjadi kreativitas, inovatif, berpikir kritis, mampu memecahkan masalah dan mampu mengambil keputusan. Hal ini dapat dicapai dengan mengikuti berbagai pelatihan dan organisasi di dalam sekolah.
PERSONAL BRANDING DAN PEMANFAATAN SOSIAL MEDIA UNTUK PENGEMBANGAN KARIR PADA GENERASI Z DI LAMPUNG SELATAN Sarah Salsabila; Lia Febria Lina; Irna Masturiyah; Nicky Dwi Puspaningtyas; Putri Sukma Dewi
COMMENT: Journal of Community Empowerment Vol 2, No 1 (2022): JUNE
Publisher : COMMENT: Journal of Community Empowerment

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (868.037 KB) | DOI: 10.33365/comment.v2i1.95

Abstract

Pada era digital saat ini pemanfaatan media sosial sangat bermanfaat baik bagi perusahaan maupun bagi individu. Bagi perusahaan media sosial digunakan untuk mempromosikan produk serta memahami perilaku konsumen online untuk pada akhirnya mendorong pembelian konsumen serta menciptakan brand image. Hal ini juga sama baiknya bagi individu, seseorang dapat membentuk personal brandingnya untuk kemudian dimanfaatkan dalam pengembangan karir baik. Pengabdian kepada masyarakat ini bertujuan untuk memberikan pemahaman dan meningkatkan pemahaman Generasi Z tentang pengaruh positif dan manfaat memaksimalkan sosial media untuk membentuk personal branding.
Pengaruh Kredibilitas Brand Ambassador Terhadap Keputusan Perawatan Pada Klinik Kecantikan Di Bandar Lampung sarah Salsabila; Lia Febria Lina; Dian Novita
TECHNOBIZ : International Journal of Business VOL 5, NO 1 (2022) : APRIL
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kredibilitas brand ambassador terhadap keputusan perawatan pada klinik kecantikan di Bandar Lampung. Jenis data yang digunakan yaitu data primer. Data yang digunakan pada penelitian ini adalah data primer yang diperoleh atau dikumpulkan secara langsung. Temuan dalam penelitian ini membuktikan bahwa Daya Tarik dan Keahlian berpengaruh positif terhadap keputusan perawatan, namun kepercayaan tidak berpengaruh positif pada keputusan perawatan. Artinya keputusan perawatan pada klinik kecantikan dipengaruhi oleh Daya tarik dan Keahlian yang dimiliki oleh Brand Ambassador.
Customers’ impulse buying in social commerce: The role of flow experience in personalized advertising Lia Febria Lina; Larasati Ahluwalia
Jurnal Manajemen Maranatha Vol 21 No 1 (2021): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v21i1.3837

Abstract

One of the advantages of using social commerce, especially Instagram, is the display of paid advertisement that are in accordance with consumer preferences or also called personalization. Previous study on the effectiveness of personalized advertising still shows mix result both positive and negative. Based on the limitations of previous research, the focus of this research is to examine and analyze the influence of personalized advertising on the value of advertising which then affects impulse purchases in social commerce and flow experience as moderation. This study using survey method on 157 active Instagram user. The findings in this result show that personalized advertising have positif affect to advertising value and encourage impulse buying. Then flow experience found strengthen effect advertising value on impulse buying. The result indicates when user has fully involved, happy, and excitement when using social media, then receive personalize advertising that match with their preference will encourage impulse buying.
Co-Authors Adhy Setiyanto Berlintina Permatasari Berlintina Permatasari Dhiona Ayu Nani Dian Novita Irna Masturiyah Larasati Ahluwalia Puspaningtyas, Nicky Dwi Putri Sukma Dewi Putri sukma Dewi Saipulloh Fauzi Sarah Salsabila