Ulumuddin : Jurnal Ilmu-ilmu Keislaman
Vol 11 No 2 (2021): Ulumuddin: Jurnal Ilmu-ilmu Keislaman

Analisis Marketing Mix Terhadap Produk Tabungan Pada Bank BRI Syariah KCP Kebumen

Hajar Mukaromah (Unknown)
Widia Sekar Rani (Unknown)

Article Info

Publish Date
27 Sep 2021

Abstract

Marketing mix is ​​a variable used by company guidelines to move the company to achieve the goal of satisfying consumers. This thesis aims to determine the marketing mix for savings products at Bank BRI Syariah KCP Kebumen. This research is a field research (Field Research), which is research conducted in the field or on respondents. This type of research is qualitative research, this qualitative research is descriptive. In this study, the researcher described how the marketing mix of savings products at Bank BRI Syariah KCP Kebumen. Methods of data collection using interviews, observation and documentation. Based on the results of this study, it can be concluded that the marketing mix at Bank BRI Syariah KCP Kebumen has been running well and in accordance with applicable regulations, although it is not optimal and there are still obstacles to be faced.

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Journal Info
Ulumuddin : Jurnal Ilmu-ilmu Keislaman
Website

Abbrev

agama_islam

Publisher

Universitas Cokroaminoto Yogyakarta

Subject

Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

Jurnal Ulumuddin is a medium of diffusion and exchange of the up to date information on the research findings on Islamic Studies in Indonesian context. It covers various perspectives of humanities and social sciences, with special interest on Islamic education and law of muslim societies as the main ...