BJRM (Bongaya Journal of Research in Management)
Vol 4 No 2 (2021): BJRM (Bongaya Journal of Research in Management)

Growing Customer Loyalty Through Excellent Service And Business Ethics

Siti Fatimah (Universitas Islam Negeri Makassar)



Article Info

Publish Date
31 Oct 2021

Abstract

The studyy aims to test: Thee influencee of leadership and task demands oon organizational commitment. This research approach is quantitative. The populasi in the study were all employees who were at PT. MAKASSAR TIMUR. The sample of this study were 44 employees in the PT. MAKASSAR TIMUR,using multiple linear regression analysis. From the analysis model, the value of the dependent variable was obtained from the results of the questionnaire and used a Likert scale. The results of this study indicate that: The results of hypothesis testing using multiple linear regression analysis indicate that the model under study has met the model's feasibility test. Where the variable (X1) good leadership shows positive and significant results on Organizational Commitment, then the variable (X2) Task Demands shows negative and insignificant results on Organizational Commitment. Then, based on partial testing, it shows that the two independent variables, namely leadership and task demands, have an effect on organizational commitment.”

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Journal Info

Abbrev

BJRM

Publisher

Subject

Humanities Economics, Econometrics & Finance Education

Description

Bongaya Journal for Research in Management (BJRM) adalah jurnal yang berisi tulisan yang diangkat dari hasil penelitian, gagasan konseptual, kajian dan aplikasi teori di bidang Manajemen. Diterbitkan dua kali setahun oleh Pusat Penelitian dan Pengabdian Kepada Masyarakat (P3M) STIEM ...