Upaya Meningkatkan Pendapatan Bank Melalui Optimalisasi Cross Selling Terhadap Pelanggan

Endang Nuryadin (Bina Nusantara University)

Journal The Winners
Vol. 2 No. 1 (2001): The Winners Vol. 2 No. 1 2001

The article explores some efforts to generate Bank’s income by optimalizing cross selling for is existing customers. After explaining background and clarifying that terminologies the paper starts with efforts and constraints of cross selling optimalization, those problem solutions, and how to promote the bank products.