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All Journal Journal The Winners
Endang Nuryadin
Bina Nusantara University
Social Sciences

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Upaya Meningkatkan Pendapatan Bank Melalui Optimalisasi Cross Selling Terhadap Pelanggan Endang Nuryadin
The Winners Vol. 2 No. 1 (2001): The Winners Vol. 2 No. 1 2001
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v2i1.3807

Abstract

The article explores some efforts to generate Bank’s income by optimalizing cross selling for is existing customers. After explaining background and clarifying that terminologies the paper starts with efforts and constraints of cross selling optimalization, those problem solutions, and how to promote the bank products.
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