Analisis Customer Relationship Management terhadap Kepuasan Pasien Pusat Jantung Nasional Harapan Kita

S. Liawatimena (Bina Nusantara University)
Teguh Arifianto (Bina Nusantara University)
Yunina Saliu (Bina Nusantara University)
Hartono Agus Salim (Bina Nusantara University)

Journal The Winners
Vol. 3 No. 1 (2002): The Winners Vol. 3 No. 1 2002

The research tries to find out how big the influence of Customer Relationship Management of Heart Centre Patient Harapan Kita concerning the patient satisfaction. The Customer Relationship Management divide into three main functions which is Acquisition, Enhance, and Retain. The conclusion is, if there is increased in Customer Relationship Management of Heart Centre Patient Harapan Kita, it will increased the patient satisfaction also.