Analisis Strategi Pemasaran Terhadap Tingkat Kepuasan Pelanggan Ojolali.Com

S. Liawatimena (Bina Nusantara University)
Johan Johan (Bina Nusantara University)
Selamat Selamat (Bina Nusantara University)

Journal The Winners
Vol. 5 No. 2 (2004): The Winners Vol. 5 No. 2 2004

The purposes of this research is to measure the customer demand in relation to the services of Ojolali.com. Therefore, it can be considered services that always met the customers demands. In this research, analysis to know the position of the Ojolali.com  company and suitable strategy to conduct are also done. The results of this research gives a complete description on customer characteristic, buyer behaviour, the percentage of customer demand which is appropriate to level on Ojolali.com working performance, and the position of Ojolali.com on SWOT Matrix, and the suitable strategy, that is using opportunity to minimize the weakness.