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All Journal Journal The Winners
Selamat Selamat
Bina Nusantara University
Social Sciences

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Analisis Strategi Pemasaran Terhadap Tingkat Kepuasan Pelanggan Ojolali.Com S. Liawatimena; Johan Johan; Selamat Selamat
The Winners Vol. 5 No. 2 (2004): The Winners Vol. 5 No. 2 2004
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v5i2.3851

Abstract

The purposes of this research is to measure the customer demand in relation to the services of Ojolali.com. Therefore, it can be considered services that always met the customers demands. In this research, analysis to know the position of the Ojolali.com  company and suitable strategy to conduct are also done. The results of this research gives a complete description on customer characteristic, buyer behaviour, the percentage of customer demand which is appropriate to level on Ojolali.com working performance, and the position of Ojolali.com on SWOT Matrix, and the suitable strategy, that is using opportunity to minimize the weakness.
Co-Authors Johan Johan S. Liawatimena