Milestone: Journal of Strategic Management
Vol. 1 No. 1 April 2021

The Mediating Role of Innovation Performance Between Social Media Capability and Business Sustainability in E-Business

Setya, Kevin Ganda (Unknown)
Agustinus, Michael (Unknown)
Sugiyanto, Michael Putra (Unknown)
Hidayat, Desman (Unknown)

Article Info

Publish Date
24 Mar 2021

Abstract

The purpose of this study is to find out and analyze the factors of social media capability impact on business sustainability during Covid-19 pandemic. This survey is taken from Jakarta online SMEs. This research is using a quantitative approach method and uses 101 samples. In analyzing data, we use Structural Equation Model (SEM) by using SmartPLS application. Our result shows that social media capability does not have an impact directly on business sustainability but has an impact indirectly mediated by innovation performance. This study suggests that online SMEs should take the advantage of social media capability and make an innovation for their products/services to make their business sustainable.

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Journal Info
Milestone: Journal of Strategic Management
Website

Abbrev

MS

Publisher

Universitas Pelita Harapan

Subject

Social Sciences

Description

Milestone: Journal of Strategic Management aims to foster leading scientific research on international strategic business management. It provides a central and independent forum for the critical evaluation and dissemination of research and to publish the highest quality research with evaluation, ...