ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Vol 2 No 1 (2021): Juli 2021

Pelatihan Manajemen Pemasaran Berbasis Website pada Usaha Kue Wecakee Denpasar

Ni Putu Nanik Hendayanti (Institut Teknologi dan Bisnis STIKOM Bali)
Kadek Dwi Pradnyani Novianti (ITB STIKOM Bali)
Luh Putu Safitri Pratiwi (ITB STIKOM Bali)



Article Info

Publish Date
27 Jul 2021

Abstract

The development of the home industry, especially in Bali, is currently a very promising business for the perpetrators. Business growth in Bali reaches 4% per year. Wecakee Denpasar is one of the home industries engaged in cake making. This cake-making business only has a homestore and is run by the owner, I Ketut Gede Andrayuga. Wecakee Denpasar produces various kinds of cakes such as cakes, pastries, and sponge. So far, the marketing system carried out by Wecakee Denpasar is word of mouth and is usually based on the friend's relationship with the owner. Seeing the condition of marketing management like this, it causes an uncertain amount of production every day. Based on the description above, the priority problem experienced by partners is marketing management which is still done conventionally, therefore the objectives of this community service activity at Wecakee Denpasar are: Creating a Wecakee Denpasar marketing website. The results of this service, namely the evaluation using a questionnaire, obtained the results of the Very Good index category with an index value of 92.5%.

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Journal Info

Abbrev

ADMA

Publisher

Subject

Computer Science & IT Languange, Linguistic, Communication & Media Nursing Social Sciences Other

Description

ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat, with Electronic ISSN 27237370 published by Universitas Bumigora. It is a biannual refereed journal concerned with the practice and processes of community engagement. It provides a forum for academics, practitioners and community representatives to ...