GREENOMIKA
Vol. 3 No. 1 (2021): GREENOMIKA

PENGARUH ATMOSFER TOKO DAN DAYA TARIK INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI TOKO CITRA BUSANA FAAZA COLLECTION BANGIL PASURUAN

Lailatul Hidayati (Universitas Nahdlatul Ulama' Sidoarjo)
Laily Muzdalifah (Universitas Nahdlatul Ulama' Sidoarjo)

Article Info

Publish Date
09 Nov 2021

Abstract

The purpose of this study was to determine the effect of store atmosphere and Instagram attractiveness on consumer purchasing decisions at the Citra Busana Faaza Collection store Bangil-Pasuruan. Technique using incidental sampling with a total sample of 97 respondents. This type of research is quantitative research. The analysis tool uses SPSS version 20 program. The data analysis technique was carried out by hypothesis testing, namely partial and simultaneous test. The result of this research that the store atmosphere variable has a positive and significant effect on purchasing decisions. The instagram attractiveness variable has a positive and significant effect on purchasing decisions. Simultaneous test result show that store atmosphere and instagram attractiveness have a significant effect on consumer purchasing decisions.

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Journal Info
GREENOMIKA
Website

Abbrev

gnk

Publisher

Universitas NU Sidoarjo

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Greenomika contains a collection of a selected articles from the results of research and study of literature which is relevant to accounting, management, and entrepreneurship. Greenomika Journal is published 2 (two) times a year, in June and December.The Greenomika topic include Accounting in Public ...