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All Journal AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal Manajemen STIE Muhammadiyah Palopo Journal of Research and Technology al-Uqud : Journal of Islamic Economics SENTRALISASI Referensi : Jurnal Ilmu Manajemen dan Akuntansi JURNAL LENTERA BISNIS JURNAL EKOBIS DEWANTARA Performance : Jurnal Bisnis dan Akuntansi Jurnal Manajemen Bisnis dan Kewirausahaan Management Studies and Entrepreneurship Journal (MSEJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Darma Agung Jurnal Ecogen Airlangga Journal of Innovation Management International Journal on Social Science, Economics and Art GREENOMIKA Golden Ratio of Marketing and Applied Psychology of Business Wiga : Jurnal Penelitian Ilmu Ekonomi EKONOMIKA45 Journal of Comprehensive Science Abdi Jurnal Publikasi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pemberdayaan Ekonomi Journal of Creative Student Research Journal of Student Research Paradoks : Jurnal Ilmu Ekonomi Journal of Educational Management Research JAMAS: Jurnal Abdi Masyarakat Nusantara Community Empowerment Review Riwayat: Educational Journal of History and Humanities Islamic Business and Management Journal (IBMJ) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Science and Social Development Tali Jagad Jurnal Ilmiah Manajemen Jurnal Kompetensi Ilmu Sosial Journal of Ekonomics, Finance, and Management Studies Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Laily Muzdalifah
Universitas Nahdlatul Ulama Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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PERANAN TATA KELOLA SEBAGAI MEDIASI PENGARUH CHANNEL TERHADAP PENINGKATAN PRODUKTIVITAS INDUSTRI KECIL MENENGAH (IKM) DI SIDOARJO Hakim, Luqman; Muzdalifah, Laily
Journal of Research and Technology Vol 4, No 2 (2018)
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (101.994 KB) | DOI: 10.5281/zenodo.2580403

Abstract

Small and Medium Industries (SMEs) has a very important contribution of creating jobs, which in the end can help increase people's economy in Indonesia. However, SMEs tend to care less about long-term development strategies and more care about how to survive today. In order to survive and develop, SMEs needs to increase their productivity. Governance improvement is one strategy to increase the productivity. Many things can affect the governance, one of which is channels. In this study, there will be discussed about the effects of channels on influencing governance to improve the productivity of SMEs. The method used to determine the effect of channels on governance is Partial Least Square (PLS). Based on the results of the discussion in this study, it can be concluded that the channel has a positive influence on the governance of SMEs.
The Effect of Stand Location and Booth Design on Purchase Decisions Through Positive Emotion Muzdalifah, Laily; Larassaty, Ayu Lucy; Sholichah, Umniyah Mar’atun
SENTRALISASI Vol 10, No 2 (2021): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v10i2.1312

Abstract

This study is aimed to determine the effect of stand location and booth design on purchasing decisions through positive emotion. This research is a quantitative research using descriptive approach. The research sample is 100 respondents. The research setting is at wedding events that held in Icon Mall Gresik, MOG Malang and CITO Surabaya. The sample was taken by accidental sampling method, while the data collection technique used a questionnaire, documentation and observation. Data analysis technique using Path Analysis. The results shows that; 1) Stand location had an effect on positive emotion, 2) Booth design had an effect on positive emotion, 3) Positive emotion had an effect on purchasing decisions, 4) Stand location had an effect on purchasing decisions, 5) Booth design had an effect on purchasing decisions, 6) Stand location affects the purchasing decisions through positive emotions, 7) Booth design affects purchasing decisions through positive emotions.
E-Marketing Sebagai Strategi Pemasaran Untuk Meningkatkan Penjualan Di Rumah Penganti Sidoarjo Muzdalifah, Laily
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 7 No. 2 (2017): September 2017
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.311 KB) | DOI: 10.30741/wiga.v7i2.344

Abstract

Wedding organizer merupakan suatu bisnis yang mana bergerak dalam bidang pelayanan jasa untuk pernikahan.Rumah pengantin L’Sinta Sidoarjo merupakan suatu bisnis di bidang wedd ng organizer yang mnyediakan berbagai jasa paket pelayanan wedding, mulai dari rias pengantin, dekor pelaminan, terop hingga pemesanan gaun pengantin. Semakin berkembangnya dunia bisnis dalam jasa pernikahan rumah pengantin L’Sinta pun mengalami penurunan penjualan pada tahun 2012 yaitu hanya sekitar 19 konsumen.Maka dengan adanya penurunan penjualan maka pihak owner menggunakan E-Marketing untuk meningkatkan penjualan tersebut. Penelitian ini menggunakan metode penelitian komparatif.Teknik pengumpulan data untuk penelitian ini adalah menggunakan survei dan wawancara.Adapun hasil dari penelitian ini adalah terdapat kenaikan penjualan yang semakin tahun yang semakin meningkat dengan adanya penggunaan E-Marketing. Peningkatan penjualan tersebut yaitu ditahun 2013 terdapat 37 konsumen, tahun 2014 terdapat 45 konsumen, tahun 2015 sebanyak 49 konsumen dan tahun 2016 sebanyak 62 konsumen. Dengan demikian dapat disimpulkan bahwa penggunaan E-Marketing di rumah pengantin L’Sinta Sidoarjo sangat efektif untuk meningkatkan penjualan.
Pengaruh Pemahaman Aspek Manajemen Mutu terhadap Nilai Ekonomi dan Jangkauan Pemasaran Perajin Ikan Kering Sidoarjo Titis Istiqomah; Laily Muzdalifah
Agrikan: Jurnal Agribisnis Perikanan Vol 12, No 2 (2019)
Publisher : Sangia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1207.328 KB) | DOI: 10.29239/j.agrikan.12.2.243-247

Abstract

Ikan kering, seringkali dianggap sebagai makanan ‘kelas bawah’ oleh masyarakat, sehingga aspek mutu umumnya diabaikan. Efek pemahaman dan penerapan mutu pada proses pembuatan ikan kering dapat meningkatkan nilai ekonomi serta memberikan konsekuensi positif bagi keamanan pangan. Penelitian bertujuan membuktikan adanya korelasi bahwa penerapan aspek mutu dapat meningkatkan nilai ekonomi dan meningkatkan jangkauan pemasaran. Penelitian menggunakan metode survey terhadap responden terpilih yang terdiri dari produsen dan pengepul ikan kering di Kabupaten Sidoarjo selama bulan April s/d Juni 2019. Hasil penelitian menunjukkan bahwa produsen yang menerapkan manajemen mutu dapat menjual ikan kering rata-rata Rp.6.005,-/Kg lebih tinggi dibandingkan produsen yang mengacuhkan penerapan manajemen mutu pada proses pembuatan ikan kering. Ikan kering yang bermutu baik menjangkau pasar di luar Kabupaten Sidoarjo bahkan hingga ke provinsi lain, serta keluar negeri.
PENGARUH TESTIMONI DAN DAYA TARIK INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN : (STUDI PADA LSINTA MUSLIM WEDDING) Laily Muzdalifah; Hilmiatul Ilmiah
GREENOMIKA Vol. 2 No. 2 (2020): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.828 KB) | DOI: 10.55732/unu.gnk.2020.02.2.3

Abstract

This study aims to determine the effect of testimonials and the attractiveness of the Instagram on purchasing decisions at Lsinta Muslim Wedding Sidoarjo. This effect test is conducted to determine the effect partially and simultaneously. This research was conducted by using quantitative research. The research sample was 100 respondents. The data source in this study is primary data which is the result of filling out a questionnaire given to consumers who have used the services of Lsinta Muslim Wedding Sidoarjo. The data analysis technique was carried out by testing the hypothesis, namely doing the t test (partial) in addition to the F test (simultaneous). The results of the study show that the testimonial variable has a significant effect on purchasing decisions. For the Instagram attractiveness variable has a significant effect on purchasing decisions. For testing together, it is known that Instagram testimonials and attractiveness significantly influence purchasing decisions.
PENGARUH ATMOSFER TOKO DAN DAYA TARIK INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI TOKO CITRA BUSANA FAAZA COLLECTION BANGIL PASURUAN Lailatul Hidayati; Laily Muzdalifah
GREENOMIKA Vol. 3 No. 1 (2021): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (319.957 KB) | DOI: 10.55732/unu.gnk.2021.03.1.4

Abstract

The purpose of this study was to determine the effect of store atmosphere and Instagram attractiveness on consumer purchasing decisions at the Citra Busana Faaza Collection store Bangil-Pasuruan. Technique using incidental sampling with a total sample of 97 respondents. This type of research is quantitative research. The analysis tool uses SPSS version 20 program. The data analysis technique was carried out by hypothesis testing, namely partial and simultaneous test. The result of this research that the store atmosphere variable has a positive and significant effect on purchasing decisions. The instagram attractiveness variable has a positive and significant effect on purchasing decisions. Simultaneous test result show that store atmosphere and instagram attractiveness have a significant effect on consumer purchasing decisions.
PENGARUH GAYA HIDUP DAN PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MELALUI CASH ON DELIVERY (COD) PADA PELAKU UMKM DI SIDOARJO Qurrota A'yun Qurrota A'yun; Riris Maghfirotul Fitriyah Riris Maghfirotul Fitriyah; Moh Argy Hariran H Moh Argy Hariran H; Laily Muzdalifah Laily Muzdalifah
GREENOMIKA Vol. 3 No. 2 (2021): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.041 KB) | DOI: 10.55732/unu.gnk.2021.03.2.6

Abstract

The purpose of this study is (1) to find out the influence of lifestyle on purchasing decisions through cod (cash on delivery) on MSME actors in Sidoarjo, (2) to find out the influence of consumer perception on purchases through cod (cash on delivery) on MSME actors in Sidoarjo. Type of quantitative research with a descriptive approach. This research place was conducted in Sidoarjo district using purposive sampling method with a total of 100 respondents. Data analysis techniques using Path Analysis. Based on the results of the analysis can be concluded that the lifestyle and perception of consumers affect purchasing decisions through cod (cash on delivery) to MSME actors in Sidoarjo. This shows that lifestyle and consumer perception can improve purchasing decisions through cod on MSME in Sidoarjo.
PENGARUH PENDAPATAN DAN MOTIVASI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA PKL DI JALAN GADING FAJAR PADA MASA PANDEMI COVID-19 Laily Muzdalifah
GREENOMIKA Vol. 2 No. 1 (2020): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (466.161 KB)

Abstract

The purpose of this study was to determine the effect of income and consumer motivation on purchasing decisions on Street Vendors (PKL) on Jalan Gading Fajar Sidoarjo during the Covid-19 pandemic. This influence test is carried out to find out the effect partially and simultaneously. Quantitative research is the type of research used in this study. The research sample of 100 respondents. The primary data source is the result of filling out a questionnaire given to consumers who buy at PKL Jalan Gading Fajar. Data analysis technique is done by testing the hypothesis that is by doing a t test (partial) but also an F test (simultaneous). The results of the study are known that the income variable has a significant effect on purchasing decisions. For consumer motivation variables have a significant influence on purchasing decisions. For simultaneous testing it is known that consumer income and motivation significantly influence purchasing decisions.
The Effect of Stand Location and Booth Design on Purchase Decisions Through Positive Emotion Laily Muzdalifah; Ayu Lucy Larassaty; Umniyah Mar’atun Sholichah
SENTRALISASI Vol. 10 No. 2 (2021): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v10i2.1312

Abstract

This study is aimed to determine the effect of stand location and booth design on purchasing decisions through positive emotion. This research is a quantitative research using descriptive approach. The research sample is 100 respondents. The research setting is at wedding events that held in Icon Mall Gresik, MOG Malang and CITO Surabaya. The sample was taken by accidental sampling method, while the data collection technique used a questionnaire, documentation and observation. Data analysis technique using Path Analysis. The results shows that; 1) Stand location had an effect on positive emotion, 2) Booth design had an effect on positive emotion, 3) Positive emotion had an effect on purchasing decisions, 4) Stand location had an effect on purchasing decisions, 5) Booth design had an effect on purchasing decisions, 6) Stand location affects the purchasing decisions through positive emotions, 7) Booth design affects purchasing decisions through positive emotions.
E-Marketing Sebagai Strategi Pemasaran Untuk Meningkatkan Penjualan Di Rumah Penganti Sidoarjo Laily Muzdalifah
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 7 No. 2 (2017): September 2017
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v7i2.344

Abstract

Wedding organizer merupakan suatu bisnis yang mana bergerak dalam bidang pelayanan jasa untuk pernikahan.Rumah pengantin L’Sinta Sidoarjo merupakan suatu bisnis di bidang wedd ng organizer yang mnyediakan berbagai jasa paket pelayanan wedding, mulai dari rias pengantin, dekor pelaminan, terop hingga pemesanan gaun pengantin. Semakin berkembangnya dunia bisnis dalam jasa pernikahan rumah pengantin L’Sinta pun mengalami penurunan penjualan pada tahun 2012 yaitu hanya sekitar 19 konsumen.Maka dengan adanya penurunan penjualan maka pihak owner menggunakan E-Marketing untuk meningkatkan penjualan tersebut. Penelitian ini menggunakan metode penelitian komparatif.Teknik pengumpulan data untuk penelitian ini adalah menggunakan survei dan wawancara.Adapun hasil dari penelitian ini adalah terdapat kenaikan penjualan yang semakin tahun yang semakin meningkat dengan adanya penggunaan E-Marketing. Peningkatan penjualan tersebut yaitu ditahun 2013 terdapat 37 konsumen, tahun 2014 terdapat 45 konsumen, tahun 2015 sebanyak 49 konsumen dan tahun 2016 sebanyak 62 konsumen. Dengan demikian dapat disimpulkan bahwa penggunaan E-Marketing di rumah pengantin L’Sinta Sidoarjo sangat efektif untuk meningkatkan penjualan.
Co-Authors A.A. Ketut Agung Cahyawan W Abdur Rosid Achmad Zaki Adeta fajar mulya Afia, Nur Afifatus Sholikhah Alfidhotul Zainiyah Aprilia Susanti, Aprilia Aprilia, Arinda Ayu Lucy Larassaty Cynthia Eka Violita Cynthia Eka Violita Deny Ardiansyah, Deny Ardiansyah Dini Safia, Alin Riqqoh Edita Rachma Kamila Edita Rachma Kamila Esti Purwaningtyas Fadiyah, Farah Farichatul Khafidah Faustina, Thalita Al Ferdian, Muhammad Festi Syahputri L. Firdausi, Nuzula Fredi Aldi Pratama Hilmiatul Ilmiah Iik Claudia Firmandah Ilhama Qurratu’aini, Nafia Imamatuz Zakiyah Intan Novitasari Sah Irawan, Muhammad Deny Irsyadia, Latifah Istiqomah, Titis Kamila, Edita Rachma Khafidah, Farichatul Kristina, Doa Gadis Laila, Rohmatul Lailatul Hidayati Lailatul Ramadhani Lestari Dewi Larassaty, Ayu Lily Oktavia Luqman Hakim Luqman Hakim M. Mustaqim M. Mustaqim Miranda Adityawati Moh Argy Hariran H Moh Argy Hariran H Muhafidhah Novie Muhammad Rizky Maulana Mulya, Adeta Fajar Nafia Ilhama Qurratu’aini Nanda Rizki Maulidia Ningsih, Tutut Putria Novita Ayu Anggraini Nur Afiqfah Nuriya Sinta Dewi Okta Millenia Putri Okta Millenia Putri Putri Farikh Rizka Qurratu'aini, Nafia Ilhama Qurrota A'yun Qurrota A'yun Ragil Satria Riris Maghfirotul Fitriyah Riris Maghfirotul Fitriyah Robbani, Mochammad Burhanuddin Rochmah, Nazila Wiji Rodiyah, Muhimmatur Rosid, Abdur Serli Ria Amelia Sholichah, Ummi Lathifatus Sholichah, Umniyah Mar’atun Sholikhah, Afifatus Silvia, Bella Siska Vivi Anggraeni Siska Vivi Anggraeni Siti Mardiyah Siti Maulidia Ainun Nisya’ Syehfuddin, Moch. Fahmi Taqwanur Titis Istiqomah Ulul Azmiyah Ulul Azmiyah Umniyah Mar’atun Sholichah Violita, Cynthia Wahyu Eko Pujianto Wicaksono, Muhammad Arif Wigati, Tiya Zainiyah, Alfidhotul Zakiyah, Imamatuz