Managament Insight: Jurnal Ilmiah Manajemen
Vol 16, No 2 (2021): Managament Insight: Jurnal Ilmiah Manajemen

PENGARUH PROMOSI, HARGA DAN FASILITAS WISATA TERHADAP KEPUASAN PENGUNJUNG WISATA PANTAI AIR MANIS PADANG

Rifki Wahyudi (STIE "KBP" Padang)
Irdha Yusra (STIE "KBP" PADANG)

Article Info

Publish Date
16 Nov 2021

Abstract

This study aims to examine the effect of promotions, prices and tourist facilities on the satisfaction of visitors to Padang's Sweet Air Coast. This type of research is quantitative. Sampling using the Slovin formula so that the number of samples obtained is 100 people. The types of data used in this research are quantitative and qualitative data. While the data sources are primary and secondary data sources. The data analysis technique uses validity and reliability tests using the SPSS version 16.00 program. The hypothesis was tested using the t test at = 0.05. The results of this study indicate that promotion and price have a positive and significant effect on visitor satisfaction of Padang Air Sweet Beach tourism. Meanwhile, tourist facilities have no significant effect on the satisfaction of visitors to the Padang Air Sweet Beach tourism.

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Managament Insight: Jurnal Ilmiah Manajemen
Website

Abbrev

Insight

Publisher

Universitas Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Managament Insight: Jurnal Ilmiah Manajemen is an online journal that is published two times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. Managament Insight aims to provide a forum for the dissemination of theory application ...