Strategi Pengembangan Agribisnis Cabai Merah di Kabupaten Sleman dengan Metode Analytical Hierarchy Process

Fadli Akbar Lubis (Program Studi Agribisnis, Pascasarjana Universitas Sebelas Maret)
Mohamad Harisudin (Fakultas Pertanian, Universitas Sebelas Maret)
Rhina Uchyani Fajarningsih (Fakultas Pertanian, Universitas Sebelas Maret)

AGRARIS: Journal of Agribusiness and Rural Development Research
Vol 5, No 2: July-December 2019

This study aims to formulate a strategy for developing red chili agribusiness that can be applied in Sleman Regency. The study was conducted in Kalasan District since it has the highest red chili production in Sleman Regency. The method used in this research was Analytical Hierarchy Process (AHP). Based on the results of the study there were 5 aspects of strength, 5 aspects of weakness, 5 aspects of opportunity, and 5 aspects of threats. All internal and external aspects form the basis for making alternative strategies. The position of grand strategy matrix is quadrant I. There were 5 alternative strategies that are generated and included in the AHP hierarchy structure. Of the 5 alternative strategies, the 05 strategy was chosen with a priority weight value of 0.357, namely the strategy with the development of a chili auction market using digital technology.