Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Vol. 3 No. 1 (1999)

Multilevel Marketing: Peluang atau Ancaman

Handi Lesmana (Jurusan Manajemen, Fakultas Ekonomi Universitas Katolik Parahyangan)

Article Info

Publish Date
15 Jul 2014

Abstract

Multilevel marketing (MLM) has become a part of the world's economy. It has grown rapidly and has spread all over the world. MLM arrived in Indonesia in 1984. At the moment, the number of MLM members in Indonesia has reached three million. Lately, MLM malpractices (money games) have become a hot topic in Indonesia. This paper will discuss MLM and its differences from the "money game business".

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Journal Info
Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Website

Abbrev

BinaEkonomi

Publisher

Universitas Katolik Parahyangan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

Description

Jurnal ini mewadahi karya tulis akademik hasil penelitian literatur maupun lapangan di bidang Ilmu Ekonomi, Manajemen, dan Akuntansi, yang diharapkan dapat memberi sumbangan pemahaman maupun alternatif solusi masalah ekonomi yang ...