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All Journal Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Handi Lesmana
Jurusan Manajemen, Fakultas Ekonomi Universitas Katolik Parahyangan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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Multilevel Marketing: Peluang atau Ancaman Handi Lesmana
Bina Ekonomi Vol. 3 No. 1 (1999)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (535.073 KB) | DOI: 10.26593/be.v3i1.502.%p

Abstract

Multilevel marketing (MLM) has become a part of the world's economy. It has grown rapidly and has spread all over the world. MLM arrived in Indonesia in 1984. At the moment, the number of MLM members in Indonesia has reached three million. Lately, MLM malpractices (money games) have become a hot topic in Indonesia. This paper will discuss MLM and its differences from the "money game business".
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