Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Vol. 5 No. 1 (2001)

Bisnis Internasional dan Perusahaan Multinasional

Ria Satyarini (Jurusan Manajemen, Fakultas Ekonomi Universitas Katolik Parahyangan)



Article Info

Publish Date
15 Jul 2014

Abstract

Business World has become "Borderless World" and cannot grow by developing its domestic market only, but also have to take a challenge to make an overseas expansion. There are some differences between domestic and international business. Indeed, international business has more aspects than domestic business, therefore a company has to be more effective when it attempts to make an overseas expansion. This paper will explain about how a company attain a high effectiveness and get ready to enter international business. Several strategies of international Business, such as: exportation, licensing agreement, management contracts, joint ventures and subsidiaries will be elaborated. Finally, Global service strategies, which are: multi country expansion, importing customers, follow your customers, service unbundling, and beating the clock will also be discussed.

Copyrights © 2001






Journal Info

Abbrev

BinaEkonomi

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

Description

Jurnal ini mewadahi karya tulis akademik hasil penelitian literatur maupun lapangan di bidang Ilmu Ekonomi, Manajemen, dan Akuntansi, yang diharapkan dapat memberi sumbangan pemahaman maupun alternatif solusi masalah ekonomi yang ...