Krinok:Jurnal Linguistik Budaya
Vol 4, No 1 (2019): Juni

LANGUAGE STYLE USED IN ENGLISH ADVERTISEMENTS ON FACEBOOK: STYLISTIC ANALYSIS

Silvia Kumala Wati (English Literature Program Faculty of Language Muara Bungo University)
Sufiyandi Sufiyandi (English Literature Program Faculty of Language Muara Bungo University)
Asridayani Asridayani (English Literature Program Faculty of Language Muara Bungo University)



Article Info

Publish Date
30 Jun 2019

Abstract

This research is about study of language style used in English advertisements on Facebook. The aims of this research are: (1) to explain the kinds of language style that are mostly used in English advertisements in Facebook. (2) to explain the way of language style convey the messages of English advertisements in Facebook to the customer. This research uses qualitative research as method. The technique of collecting the data, the writer uses download, documentation and note taking technique. The using of stylistics in this research has some kinds that used on advertisements and also used to get the meaning of advertisements it selves. So that, the kinds of style of stylistics can explain the result as well. The result of this research is alliteration is mostly used in advertisement because it appears five times. Advertiser uses language style as message to attract customer to embellish advertisement itself. Key Words:   language style, advertisement, stylistics, Facebook.

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Journal Info

Abbrev

Krinok

Publisher

Subject

Arts Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

Krinok:Jurnal Bahasa dan Sastra merupakan jurnal ilmiah dengan ruang lingkup kajian bahasa dan sastra. Secara khusus, jurnal ini memuat tulisan hasil hasil penelitian maupun review, terkait dengan kajian bahasa atau Linguistik baik Linguistik murni maupun terapan (pengajaran-pendidikan). selain itu, ...