Journal of Business Management Education (JBME)
Vol 6, No 3 (2021)

PENGARUH ELECTRONIC COMMERCE TERHADAP DAYA SAING USAHA UMKM

Sulastri, S (Unknown)
Nuryanti, B. Lena (Unknown)
Mulyadi, Hari (Unknown)
Fadhilla, F (Unknown)

Article Info

Publish Date
06 Dec 2021

Abstract

The purpose of this study was to examine and analyze acquiring customers, optimizing conversions, maximizing website performance, ensuring a positive user experience, retaining customers and use web analytics at the Binong Jati Central Indusry knitting Bandung SMEs. The population in this study is the Binong Jati Central Indusry knitting Bandung with 160 respondents. The method used in this study is an explanatory survey to explore the problem situation. The sampling technique used is nonprobability sampling using path analysis. The results of electronic commerce produce a positive effect on business competitiveness

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Journal Info
Journal of Business Management Education (JBME)
Website

Abbrev

JBME

Publisher

Universitas Pendidikan Indonesia

Subject

Economics, Econometrics & Finance Education

Description

Journal of Business Management Education (JBME) with the registered number e-issn 2715-3037 and p-issn 2715-3045 is an online journal of undergraduate student in Pendidikan Bisnis, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. Publishing every three times a year in May, ...