Jurnal Bahasa Rupa
Vol. 3 No. 2 (2020): Jurnal Bahasa Rupa April 2020

EFEKTIVITAS PERANCANGAN TYPEFACE DENGAN METODE IKONOGRAFI

Elfa Swaratama (Institut Teknologi Telkom Purwokerto)
Achmad Zaki Yamani (Institut Teknologi Telkom Purwokerto)
Emmareta Fauziah (Institut Teknologi Telkom Purwokerto)



Article Info

Publish Date
17 Apr 2020

Abstract

This article describes the typeface design method based on Dayak Iban tattoo. It uses iconographic theory from Erwin Panofsky and the evaluate it through a Likert survey on a scale of 1-5 using four aspects of assessment(similarity, uniqueness, readability, and legibility). Based on the iconographic analysis, this study categorizes Dayak tattoo motifs into three worlds, which are; The Upper World (Hornbill), Middle World (Tree of Life, Eggplant Flowers), and the Underworld (Dragon and Scorpion) will put on each letter anatomies. The evaluation stage found that the typeface has a 3.8 average level of uniqueness, readability, and legibility, although the level of similarity in this typeface with Dayak tattoo motifs needs to be increased again because of the score is just 3 of a maximum of 5.

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Journal Info

Abbrev

jurnalbahasarupa

Publisher

Subject

Arts Humanities

Description

Jurnal Bahasa Rupa telah terindeks pada: Google Scholar dan One Search Indonesia. Isi artikel Jurnal Bahasa Rupa meliputi ontologi keilmuan, epistemologi dan aksiologi Desain Komunikasi Visual (DKV) dan Multimedia, meliputi: (a) semiotika visual, (b) ikonografi, (c) ilustrasi, (d) tipografi, (e) ...