Mimbar Kampus
Vol 21 No 1 (2022): Mimbar Kampus: Jurnal Pendidikan dan Agama Islam

Saluran Distribusi Pemasaran Asuransi

Indah Ussania (UIN Sumatera Utara)
Nuri Aslami (UIN Sumatera Utara)



Article Info

Publish Date
05 Jan 2022

Abstract

Product distribution is one of the marketing process's activities. Many product manufacturers do not sell to end users directly. This is due to the fact that cost distribution is typically the primary reason corporations do not sell items to end customers. The marketing channel is in charge of getting the product from the manufacturer (the insurance company) to the consumer/customer. This can overcome the owner of a product or service's isolation from the people who require it in terms of time, location, and property. This marketing channel, in reality, necessitates product marketing channel management in compliance with OJK standards. In addition, any rivalry that emerges in the marketing channel while selling insurance goods. As a result, the goal of this article is to go into detail about the marketing channels for insurance products in public marketing. Keywords: Marketing Channels, Distribution, Insurance

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Journal Info

Abbrev

mk

Publisher

Subject

Religion Education Other

Description

Mimbar Kampus: Jurnal Pendidikan dan Agama Islam adalah jurnal ilmiah tentang isu-su pendidikan dan agama Islam. Diterbitkan oleh Fakultas Tarbiyah IAI Nasional Laa Roiba Bogor dua kali setahun setiap Mei dan November. P-ISSN 1411-7673 E-ISSN ...