Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer
Vol 5 No 12 (2021): Desember 2021

Analisis Sentimen Review Produk Kecantikan menggunakan Metode Naive Bayes

Binti Najibah Agus Ratri (Fakultas Ilmu Komputer, Universitas Brawijaya)
Yuita Arum Sari (Fakultas Ilmu Komputer, Universitas Brawijaya)
Indriati Indriati (Fakultas Ilmu Komputer, Universitas Brawijaya)



Article Info

Publish Date
23 Nov 2021

Abstract

People are interested in buying and selling using e-commerce. In the place of buying and selling many products, one of which is beauty products. Many beauty products offer various advantages, with many products not being separated from reviews that assess a particular product regarding quality, advantages, disadvantages, and others. A review from a customer who has used the product can be used as a recommendation to choose the best product and as a determinant of product quality. Determination of product quality can be seen from various comments or reviews from customers to see whether the product is a best seller product or a less desirable product. Therefore, beauty product review data classification is carried out by labelling positive, negative, and neutral reviews. In this test using the Naive Bayes method with TF and TF Log weighting, TF weighting has a better accuracy value than TF Log weighting. TF weighting has an accuracy of 55% while TF Log weighting only has an accuracy of 52%. Meanwhile, to label the review using a kappa measure, in this test the kappa measure on each rater has the same value, namely 0.8.

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Journal Info

Abbrev

j-ptiik

Publisher

Subject

Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Engineering

Description

Jurnal Pengembangan Teknlogi Informasi dan Ilmu Komputer (J-PTIIK) Universitas Brawijaya merupakan jurnal keilmuan dibidang komputer yang memuat tulisan ilmiah hasil dari penelitian mahasiswa-mahasiswa Fakultas Ilmu Komputer Universitas Brawijaya. Jurnal ini diharapkan dapat mengembangkan penelitian ...