Emerging Science Journal
Vol 5 (2021): Special Issue "COVID-19: Emerging Research"

Addressing the Impact of COVID-19 and Non-Pharmaceutical for Perception Tourism Using Frequentist PLS-SEMs

Pahrudin Pahrudin (1) Department of Business Administration, Chaoyang University of Technology, 168, Jifeng E.Rd, Taichung, Taiwan. 5) Faculty of Social Science and Economic, Hamzanwadi University , Lombok, West Nusa Tenggara, Indonesia.)
Li-Wei Liu (Department of Leisure and Service Management, Chaoyang University of Technology, 168, Jifeng E.Rd, Wufeng District, Taichung 41349, R.O.C, Taiwan)
Shao-Yu Li (Language Center of Chaoyang University of Technology, 168, Jifeng E.Rd, Wufeng District, Taichung 41349, R.O.C, Taiwan)
Didy Ika Supryadi (Faculty of Economic and Business, University of Mataram, Lombok, West Nusa Tenggara,)



Article Info

Publish Date
17 Nov 2021

Abstract

The pandemic Covid-19 has been changing tourist behavior to visit a tourism destination. This study aims to investigate tourist’ visit intention after Covid-19 pandemic period in Indonesia by addressing the Covid-19 phenomenon, health consciousness and theory planned behavior framework. To answer hypotheses in this study, Confirmatory Factor Analysis-Structure Equation Model is used with quantitative approach. The research model is examined by SEM-PLS, using SmartPLS-3 software to analyze research framework. The results show that Covid-19 perception had not significantly impacted attitude, subjective norm, perceived behavioral control and intention. However, the perception of Covid-19 has a significant impact on non-pharmaceutical intervention, which in turn delivers a significant impact on attitude, subjective norm, perceived behavior control and visit intention. The hypothesis presumes that attitude, subjective norm, and perceived behavior control all have significant impact on intention to visit. In contrast, variable of health consciousness works less impact on intention to visit. This study makes significant contribution to the tourism literature by considering health issue and tourist visit behavior after Covid-19 period in Indonesia. Doi: 10.28991/esj-2021-SPER-15 Full Text: PDF

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Journal Info

Abbrev

ESJ

Publisher

Subject

Environmental Science

Description

Emerging Science Journal is not limited to a specific aspect of science and engineering but is instead devoted to a wide range of subfields in the engineering and sciences. While it encourages a broad spectrum of contribution in the engineering and sciences. Articles of interdisciplinary nature are ...