Community Development Journal
Vol 5 No 3 (2021): Community Development Journal

PEMBERDAYAAN IBU RUMAH TANGGA MELALUI PENGEMBANGAN BERBAGAI OLAHAN PISANG DI KELURAHAN MURUNG RAYA: PEMBERDAYAAN IBU RUMAH TANGGA MELALUI PENGEMBANGAN BERBAGAI OLAHAN PISANG DI KELURAHAN MURUNG RAYA

Nurhayati (Universitas Sari Mulia)
Nurul Hidayah (Universitas Sari Mulia)
Maya Rezeki Angriani (Universitas Sari Mulia)
Ridha Nur Izzat (Universitas Sari Mulia)
Lisa Norsari (Universitas Sari Mulia)



Article Info

Publish Date
14 Dec 2021

Abstract

A preliminary survey showed that most women in Murung Raya Village managed banana processed products to help their husbands improve family income. It makes the products a superior product at Murung Raya Village. However, the targeted community lacked economic development, especially in brand design, marketing management, packing, and entrepreneurship management. This Community Service Activity aims to increase productive economic groups' knowledge, skill, and participation in the targeted community. The method used a community empowerment approach through discussion, training, and mentoring in economic development, especially entrepreneurship and business management. This paper used descriptive qualitative analysis with a checklist instrument. The result showed increased success indicators, especially in knowledge, skills in product management, packaging, online marketing, and familyincome. In conclusion, community empowerment through the economic development of processed bananas products increases knowledge, skills, and productive economic groups' participation in developing products with added value

Copyrights © 2021






Journal Info

Abbrev

CDJ

Publisher

Subject

Humanities Social Sciences Other

Description

Comunity Development Journal adalah kumpulan jurnal pengabdian masyarakat yang dilakukan oleh civitas akademika Universitas Nahdlatul Ulama Surabaya. ...