Communicare : Journal of Communication Studies
Vol. 8 No. 2 (2021): Communicare: Journal of Communication Studies

Covid-19 Cases Growth and Business Continuity in Indonesia: A Causality Test

Silvi Asna Prestianawati (Universitas Brawijaya)
Axellina Muara Setyanti (Universitas Brawijaya)



Article Info

Publish Date
31 Dec 2021

Abstract

The objective of this study is to examine the causality between Covid-19 cases growth and business continuity in Indonesia, thus can be formulated the post-Covid business strategies. The Covid-19 cases are modeled into ‘daily case’ and ‘active case’, while business continuity proxied with human mobility to grocery and pharmacy, also to retail and recreation. Using daily data ranging from March to December 2020, the Granger causality results show that there is a bidirectional causality between daily case and grocery-pharmacy business, whereas interestingly there is a unidirectional relationship from retail-recreation business to daily case. In active case model, author found a unidirectional causality from active case to both grocery-pharmacy and retail-recreation business. This research may be used to improve business strategy in order to maintain the business life during the Covid-19 Pandemic in Indonesia.

Copyrights © 2021






Journal Info

Abbrev

communicare

Publisher

Subject

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other

Description

Jurnal Communicare memiliki fokus dalam ranah kajian Ilmu Komunikasi. Ruang lingkup topik dalam Jurnal Communicare secara general adalah semua hal yang berhubungan dengan Ilmu Komunikasi. ...