Comparative Analysis of Customer Loyalty in Islamic and Conventional Banks: A Literature Review

Rokhmat Subagiyo (Department of Islamic Economics, Faculty of Islamic Economics and Business, Institut Agama Islam Negeri Tulungagung)
Burhan Djamaluddin (Islamic Economics Doctoral Program, Postgraduate Program, Universitas Islam Negeri Sunan Ampel Surabaya)
Muhamad Ahsan (Islamic Economics Doctoral Program, Postgraduate Program, Universitas Islam Negeri Sunan Ampel Surabaya)

al-Uqud : Journal of Islamic Economics
Vol. 5 No. 1 (2021): January

This paper aims to analyze customer loyalty to Islamic banks and conventional banks through variables studied from previous research. This study used a qualitative approach to research literature, with data collected from reputable international journal articles indexed Q3 to Q1 and nationally accredited Sinta 3 to Sinta 2. This study examines 55 selected articles about customer loyalty from 1998-2019. The analysis results show that the independent variables, moderating variables, and intervening variables in determining customer loyalty to Islamic banks and conventional banks overlap (have similarities).