Tourism Scientific Journal
Vol. 6 No. 2 (2021): Vol 6 No 2 Juni 2021

Pengaruh Persepsi dan Preferensi Tamu Terhadap Keputusan Menginap di Hotel Syariah Kota Bandung

Ita Karnita (Akademi Pariwisata NHI Bandung)
Lu’luwatin Rosdiana Aprilia (Akademi Pariwisata NHI Bandung)



Article Info

Publish Date
25 Jul 2021

Abstract

This study aims to analyze how preceptions, preference and stay decision  of syariah hotel guest in northern part of Bandung ((Hotel Noor, Hotel Narapati dan Hotel Darul Jannah). The method used in this research is quantitative methods. The population in this study were guest of syariah hotel in northern part of Bandung ((Hotel Noor, Hotel Narapati dan Hotel Darul Jannah). Sampling technique used in this method, while for calculating the amount of sample size using formula slovin. The number of respondent are 150 people. Probability sampling used as a technique sampling. Path analysis was used to analyze the result in this research. The result of this research showed thatstay decision influenced by the perception and preference. Perceptions  influenced  stay decision of syariah hotel guest more than preference variable.. The limited conditions of perceptions and preference will be impact to the low  stay decision  of guest. . In addition the research also showed that perceptions and preference  significantly influence stay decision.

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Journal Info

Abbrev

tsj

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

Diterbitkan oleh Sekolah TInggi Ilmu Ekonomi Pariwisata (STIEPAR) YAPARI-AKTRIPA BANDUNG dan Asosiai Pendidikan Pariwisata Seluruh Indonesia (APPSI). Terbit dua kali pada bulan Juni dan Desember, dengan nomor ISSN: 2477-6912. Redaksi mengundang para pakar, akademisi dan prakrisi serta seulurh pihak ...