Jurnal Manajemen DIVERSIFIKASI
Vol. 1 No. 2 (2021)

Pengaruh E-Service Quality, Trust dan Customer Perceived Value terhadap Customer Satisfaction pada Transportasi Online Grab di Kota Metro

Dino, Dino (Unknown)
Suryadi, Suryadi (Unknown)



Article Info

Publish Date
30 Mar 2021

Abstract

The purpose of research to determine the influence of e-service quality, trust and customer perceived value on customer satisfaction with the Grab transportation model in Kota Metro. The type of research is quantitative with the object of research is e-service quality, trust, customer perceived value, customer satisfaction. The population of this research is all transport users online Grab in Metro City with a total sample of 97 respondents. The technique of collecting data using questionnaires and literature study. Analyzer uses multiple linear regression analysis.The results showed that partially there is a positive and significant influence of e-service quality on customer satisfaction on Grab online transportation in MetroCity, there is a positive and significant influence of trust on customer satisfaction on Grab online transportation in MetroCity, and there is a positive and significant influence of trust on customer satisfaction on Grab online transportation in MetroCity. Simultaneously there is a positive and significant influence of e-service quality, trust and customer perceived value simultaneously on customer satisfaction on Grab online transportation in Metro City.

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Journal Info

Abbrev

diversifikasi

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan ...