Jurnal Manajemen DIVERSIFIKASI
Vol. 1 No. 4 (2021)

Pengaruh Pelayanan, Harga, Promosi Dan Lokasi Terhadap Kepuasan Pelanggan Di Kedai Kha’s Simbarwaringin

Kurniawati, Erna (Unknown)
Fuadi, Selamet (Unknown)

Article Info

Publish Date
09 Sep 2021

Abstract

The objectives of this research was to determine the effect of service, price, promotion, and location on customer satisfaction at Kedai Kha’s Simbarwaringin. The method that used in this research is a quantitative method. This research used descriptive research. The subject of this research was customer satisfaction at Kedai Kha’s Simbarwaringin. The data analysis technique used were Primary Data and Secondary Data. The results of this study indicated that only Service that has a positive and significant effect on customer satisfaction at Kedai Kha’s Simbarwaringin. This research is expected to provide references and an overview of customer satisfaction assessments using Primary and Secondary Data. Keywords: Customer Satisfaction, Price, Promotion, Service.

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Journal Info
Jurnal Manajemen DIVERSIFIKASI
Website

Abbrev

diversifikasi

Publisher

Universitas Muhammadiyah Metro

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan ...