Ikomik: Jurnal Ilmu Komunikasi dan Informasi
Vol. 1 No. 2 (2021): December

Print Mass Media Strategies in Central Java and Yogyakarta Provinces to Survive the Disruption Era

Danar Kristiana Dewi (Universitas Terbuka)
Ace Sriati Rachman (Universitas Terbuka)
Sri Sediyaningsih (Universitas Terbuka)
M Priono (Universitas Terbuka)
Rachmawati Windyaningrum (Universitas Terbuka)



Article Info

Publish Date
05 Dec 2021

Abstract

The emergence of the internet, which has the power of convergence and multiplatform, terminates the information boundaries. The information flow streaming through the internet creates numerous changes in various lifelines. One of the changes that are experienced is the information shift from print to online. This condition significantly affects print media companies, where customers and advertisers in newspapers begin migrating to a new platform, the internet. It becomes a big challenge for print media in addition to production costs that increase every year. In this era, if the print media do not immediately take action to adapt and innovate, it will be difficult to survive. Observing this development, it is essential to research to determine the strategies implemented by print media companies that currently exist to survive the disruption era. This study implemented a qualitative research method. This study’s results indicate that the print media's survival strategies are innovation, collaboration, maintaining good relationships with customers, and strengthening the journalistic content production to be more attractive.

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Journal Info

Abbrev

ikomik

Publisher

Subject

Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

IKOMIK: Jurnal Ilmu Komunikasi dan Informasi merupakan jurnal yang diterbitkan dan dikelola oleh Jurusan Ilmu Komunikasi dan Informasi, Fakultas Hukum, Ilmu Sosial, dan Ilmu Politik (FHISIP) Universitas Terbuka sejak Tahun 2021. Jurnal ini diterbitkan dua kali setahun, yaitu bulan Juli dan Januari. ...