<![CDATA[The East Lombok coast was developed for fisheries and tourism. The fishery aspect that is being developed is marine cultivation and has contributed as a source of livelihood for local communities and from the social aspect, it functions to maintain the safety and comfort of the environment. Besides, from an ecological aspect, it has benefits in preventing damage to marine ecosystems due to the use of tools and materials that are not environmentally friendly. The utilization model of the marine environment is still traditional which is oriented only to goods and not to environmental services. On the other hand, the development of nature tourism is becoming superior in the southern coastal area of Lombok Island. It spreads the seagrass ecosystem in the coastal area of Lombok across all tourist sites. However, the utilization is only from products such as fish and marine biota which have economic value. Therefore, it is necessary to innovate the utilization of the ecosystem services aspect of the field as a natural tourist attraction with the concept of ecotourism. The concept of ecotourism is a utilization model that does not interfere with natural systems or ecological systems. The uniqueness of the seagrass ecosystem with other ecosystems is its relationship with the local community tradition called "Madak". Therefore, conceptual formulations and innovations are needed in integrating the cultural values of local communities in the development of seagrass ecotourism on the southern coast of Lombok Island. The purpose of this research is to describe the ecotourism potential of seagrass beds in the study location. The results showed that the ecotourism potential of seagrass beds in the study locations included seagrass internal as seagrass beds and the diversity of seagrass species, especially from inhalers acroides and Caemodecea. Another potential is the seagrass environment for the diversity of Echinodermata and Bivalvia species which can be a tourist object favored by many tourists. Besides, the seagrass environment provides a snorkeling tourism object at high tide to enjoy the diversity of fish species and other marine organisms that use eagrass as a place to find food. The conclusion from the research is that seagrass beds in the study location are a new tourism object for tourists who come to visit the southern coastal areas of East Lombok]]>
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