Journal of Information Systems and Informatics
Vol 3 No 3 (2021): Journal of Information Systems and Informatics

Analisis Sentimen dan Pemodelan Topik dalam Optimalisasi Pemasaran Destinasi Pariwisata Prioritas di Indonesia

Yerik Afrianto Singgalen (Atma Jaya Catholic University of Indonesia)



Article Info

Publish Date
21 Oct 2021

Abstract

This article analyzes a theoretical perspective on sentiment analysis approaches and topic modeling to optimize tourism destination marketing using the Systematic Literature Review (SLR) method. The analysis consists of planning, implementation, and reporting stages. This Review Literature focuses on tourism destinations in Indonesia, in particular the ten priority destinations. The results of this study are that the sentiment analysis approach and topic modeling can optimize the marketing strategy of ten priority destinations in Indonesia. Nevertheless, the sentiment analysis results need to be explicitly described based on tourist attraction, tourism supporting accommodation, tourism support accessibility, and tourist activities. Furthermore, modeling topics about tourism destinations need to be classified in-depth based on tourism support, accessibility of tourism support, tourist activities, tourist attractions, and the context of vulnerability.

Copyrights © 2021






Journal Info

Abbrev

isi

Publisher

Subject

Computer Science & IT

Description

Journal-ISI is a scientific article journal that is the result of ideas, great and original thoughts about the latest research and technological developments covering the fields of information systems, information technology, informatics engineering, and computer science, and industrial engineering ...