International Journal of Research and Applied Technology (INJURATECH)
Vol 1 No 1 (2021): International Journal of Research and Applied Technology (INJURATECH) 2021

Information Technology for Modern Marketing

T Rohmawati (Departemen Ilmu Pemerintahan, Universitas Komputer Indonesia, Indonesia)
H Winata (Departemen Ilmu Komunikasi, Universitas Komputer Indonesia, Indonesia)

Article Info

Publish Date
25 Jun 2021

Abstract

The purposes of this research are to identify marketing strategies using exposure in the online business world, explain the role and understanding of Exposure in the online marketing business, and explain the marketing system in social media influencers. The method used in this research is descriptive method. The results of this study is that exposure could be one of the best way to promote the product. This study discusses about exposure, influencers' social media, barter exposure, barter exposure system in influencers' social media, and the benefits of doing barter exposure in marketing.

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Journal Info
International Journal of Research and Applied Technology (INJURATECH)
Website

Abbrev

injuratech

Publisher

Universitas Komputer Indonesia

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering

Description

INJURATECH cover all topics under the fields of Computer Science, Information system, and Applied Technology. Scope: Computer Based Education Information System Database Systems E-commerce and E-governance Data mining Decision Support System Management Information System Social Media Analytic Data ...