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p-Index From 2021 - 2026
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All Journal International Journal of Research and Applied Technology (INJURATECH)
T Rohmawati
Departemen Ilmu Pemerintahan, Universitas Komputer Indonesia, Indonesia
Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering

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Information Technology for Modern Marketing T Rohmawati; H Winata
International Journal of Research and Applied Technology (INJURATECH) Vol 1 No 1 (2021): International Journal of Research and Applied Technology (INJURATECH) 2021
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (506.349 KB) | DOI: 10.34010/injuratech.v1i1.5648

Abstract

The purposes of this research are to identify marketing strategies using exposure in the online business world, explain the role and understanding of Exposure in the online marketing business, and explain the marketing system in social media influencers. The method used in this research is descriptive method. The results of this study is that exposure could be one of the best way to promote the product. This study discusses about exposure, influencers' social media, barter exposure, barter exposure system in influencers' social media, and the benefits of doing barter exposure in marketing.
Information Technology for Consumer Interest Withdrawal T Rohmawati; J Rahmayanti
International Journal of Research and Applied Technology (INJURATECH) Vol 1 No 1 (2021): International Journal of Research and Applied Technology (INJURATECH) 2021
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.665 KB) | DOI: 10.34010/injuratech.v1i1.5649

Abstract

The purpose of this study is to determine the impact of social media content as a Consumer Interest Withdrawal Strategy. The method used in this study is a qualitative method by collecting data descriptively, namely by analyzing several online shops on the Instagram application. The results show that social media is used to buy products from the online shop. Online shop owners do not need to use a lot of money to arrange content on Instagram because it only requires creativity to make it more attractive, namely with themes, colors, and the preparation of content that is consistent. In conclusion, the development of technology provides a place for business people to start and continue business from marketing, promotion, to making consumers have a more efficient interest
Co-Authors H Winata J Rahmayanti