Jurnal Administrasi Bisnis Terapan
Vol 4, No 1 (2021): Jurnal Administrasi Bisnis Terapan

Pre-Visit Perceives Imager: The Importance of Tourism Communication in the Digital Age

Febrian Febrian (Unknown)

Article Info

Publish Date
08 Nov 2021

Abstract

AbstractThis paper examines tourism communication that shows the importance of information on a destination in various platforms and also the role of forming a pre-visit image that is built in the minds of potential visitors. Promotional strategies can also reflect on the pre-visit perceived image as the main thing in seeing a destination. The development of media and platforms used to access pre-visit information apart from being a promotional media is also important to be seen as an initial filter for potential visitors before determining which destination they interested in.Keywords: Pre-visit, Tourism Communication, digital platform

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Journal Info
Jurnal Administrasi Bisnis Terapan
Website

Abbrev

jabt

Publisher

Universitas Indonesia

Subject

Economics, Econometrics & Finance Public Health Social Sciences Other

Description

Jurnal Administrasi Bisnis Terapan (JABT) is a journal under the Vocational Education Program of University of Indonesia. JABT is a media for scientific publications that publish the results of applied research on the scope of insurance administration, banking administration, tax administration, ...