Journal of Vision and Ideas (VISA)
Vol 1 No 3 (2021): VISA: Journal of Vision and Ideas

Pengaruh Citra Merek dan Periklanan terhadap Keputusan Pembelian Polis Asuransi

Dea Putri Amanda (Universitas Islam Negeri Sumatera Utara)
Nuri Aslami (UIN Sumatera Utara)

Article Info

Publish Date
23 Dec 2021

Abstract

The purpose of this study was to determine the effect of brand image or brand image and advertising on insurance policy purchasing decisions made by insurance consumers. The results of the study state that the first is the influence of brand image or brand image factors on the purchase choice of insurance policy customers. second, that there is no effect of advertising on the choice to purchase an insurance policy. third, that there is a positive influence between brand image and the negative impact of advertising on insurance policy purchasing decisions.

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Journal Info
Journal of Vision and Ideas (VISA)
Website

Abbrev

visa

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

VISA: Journal of Visions and Ideas is a scientific journal for the academic community of universities and research institutions with a scope covering research results, studies, thoughts, and ideas related to visions and solutions to various problems in the economic, social, educational, ...