International Journal of Business Studies
Vol 6 No SI (2022): Special Issue on the post Covid-19 pandemic: Reshaping the future of sustainable

The Application of UTAUT Model To Understand The Purchase Intentions of Sayurbox During The COVID-19 Pandemic

Siroj Jibril Al Rasyidi (Universitas Pembangunan Nasional "Veteran" Jakarta)
Prasetyo Hadi (Unknown)
Rosali Sembiring Colia (Unknown)

Article Info

Publish Date
01 Feb 2022

Abstract

This study wants to analyze the effect of performance expectancy, effort expectancy and social influence of the Sayurbox application on their purchase intentions. This research was conducted quantitatively with the number of respondents being 100 Sayurbox consumers in Bekasi using Partial Least Square (PLS) analysis. The results of this study prove that performance expectancy and effort expectancy have a positive effect on purchase intentions, while social influence has no effect on consumer purchase intentions in Bekasi.

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Journal Info
International Journal of Business Studies
Website

Abbrev

ijbs

Publisher

Sekolah Tinggi Manajemen IPMI

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

International Journal of Business Studies (IJBS) is an international open access and peer-reviewed journal published tri-annually in February, June, and October by IPMI Research Center, Sekolah Tinggi Manajemen IPMI. IJBS aimed to provide research articles in order to have a significant implication ...